Intro text (Introductory text) is often one of the first things that users skip when looking at content on a website. Even if that’s the case, you shouldn’t ignore it altogether when writing your content. It can have some important usability benefits, and it might get read more than you think.
3 reasons you should use intro text:
- Tell visitors what your content is about
- Bulleted lists look silly without it
- It’s unnatural to how we communicate